Saturday, May 23, 2015

Google Custom Maps Are Great For Lots of Reasons

Check this out.
We created two custom maps for our company and I'm going to link to both of the from  this blog post.

SEO Company Vancouver

SEO Vancouver

By clicking on one of these links you will see an example of what a custom map looks like

Thursday, February 12, 2015

Increase Profits With Social Media

Failing to take advantage of opportunities that exist on social media would be one of the mistakes that is so common today. If given the choice, there is no business owner that would decide to overlook the benefits this technology can provide to their company. However, the problem that they often run into has to do with the fact that they handle a large number of things at any given point in time.

Being Overwhelmed

When you are worried about finding the right employees and keeping products on shelves, it can be difficult to find the extra time would be the key to making sure you are advertising through the most effective means possible. However, the way you advertise is often going to be the major difference between an operation that thrives on being able to take advantage of things available to them when others are forced to close their doors.

Protect Your Business With Smart Marketing

The easiest way to make sure you are keeping up with technology and all that it can offer your business would be to connect with an expert that has the experience needed to understand the true value of social media marketing and what it can do for your company. Social engagement is an element that every company should be making an effort to improve on a daily basis.You want to engage with the customers you are reaching through any marketing that you are currently doing.

Social Media Marketing

Marketing with a social focus would help you to know what methods of advertising are working and those that are simply not as effective as you would like them to be. When you are able to increase the amount of people engaged with your brand each day, you would find that this has a significant impact on the purchases that people choose to make.

When someone has a positive thought about your company or the products that you are going to release, it becomes much more likely that they are willing to spend money on anything you are attempting to find an audience for. However, many companies tend to struggle with knowing exactly what it is that they can do in order to bring about positive feelings on behalf of someone that may have just learned about their brand.

Blogging Is One Way to Connect With Your Audience

Setting up a social media blog would be a step in the right direction, this is an inexpensive method of getting people interested in what you are doing. Additionally, it can be very effective in allowing people to feel that they are connected. Social media is an effective tool because it helps you to connect with people that know about your brand. Typically, these people are open to the possibility of spending their money on items that you are passionate about.  Another reason for adding social media to your marketing mix is the fact that it lends itself well to and seo marketing you are doing.

Customer Engagement

Starting a discussion with this audience can help you to determine what it is that your customers are looking for, this can save you money on research in the future. Additionally, you would be able to use this to get your new products into the hands of a larger number of people. The best way for you to do this would be to ask for feedback from customers who are happy with their experience through offering social media marketing that connects you with fans of your brand.

Get Started Today

When you are able to take a well rounded approach to your social media, you will find it can transform your profits.

Friday, January 9, 2015

How Social Media Fits Into Search Engine Optimization

Content advertising is about informing and entertaining your audience, social media marketing has to do with promoting your content, and SEO is about making sure the technical stuff is covered so search engines can discover your content, right? Perhaps... All three work toward the very same thing: attaining relevance for your audience.

With the organic online marketing ecosystem growing, it's no surprise that social media sites like Facebook can be used for search engine marketing. This area of the internet combined with client based marketing are finding themselves under the very same umbrella. When the 3 are working in sync, they assist to obtain clients and increase site traffic through relevant content.

This is in part due to the changes to Google algorithms, which now factor social media signals as an indication in search rankings. To make a natural marketing plan that works towards your business's goals, it's crucial to know how content marketing, social media and SEO all fit into the exact same strategy.

Google Uses Twitter to Find New Content.

The internet is an ever-growing town library filled with content and no central filing system. Google gathers pages during its crawl procedure and after that develops an index, so we know where to discover things when we're searching for it. This procedure can be fairly tiresome with the quantity of content being produced each day and every hour.

You can use Twitter to help with social media, and by doing so can cut the time it takes Google to discover your content. Aspects such as how many re-tweets, the number of people tweeted the content, and the time frame of when the material was shared are all taken into account when indexing the content.

Material indexation is necessary for SEO because the quicker you can get your material indexed, the quicker you'll get rewarded through organic traffic to your website.
Social shares is the new link building

One of the many aspects that contributes to a high position in Google's SERPs is the number of links back your internet site gets. Regrettably, this element is easily manipulated through black-hat SEO methods, such as keyword stuffing, unnoticeable text, and creating "phony" sites that connect back to the web site you're trying to optimize. As a result, Google has instead chosen to look into social signals like Tweets, Facebook posts, +1 s and so on, as a non-manipulated way of getting links.

Gone are the days where you needed to strive on developing "link juice"-- now, social networks and SEO can collaborate to offer your web site the link backs it requires.

Trust is a Big Factor Now


In easy terms, Google will rank your post and site higher if it sees that you are a credible source. In addition to determining your integrity based upon how many people link back to you, Google also considers your social networks influence. How this is identified is based upon many various aspects that consist of relevance, reach, and resonance.

To see how you rank on these elements, ask yourself these questions: is your material pertinent to your brand, the number of individuals are you able to reach with the content you're sharing on your social profiles, and are the people engaging with your content important to you, i.e. whether they are influential blog writers and brand names.

Use Google Products Where Ever You Can


This one is pretty obvious: Google consider your presence on Google+. Take 10 minutes daily to spend on your brand name's Google+ page, whether it's to publish something on your company profile, or posting your content into Google+ communities. Be sure to post the material you wish to be ranking for on Google+ to prove to Google that you are worthy of positioning high in their online search engine.

Relevant Content


With the many algorithm changes Google has gone through, now more than ever, content is King. Google desires the very best, most pertinent content to rank highly, and the outcome is that SEO has become more human-friendly.

Google is looking more at the sort of content you're showing individuals, instead of the variety of keywords you can shove into a post or website. Yes, technical stuff like where you place your keyword in your H1, URL, meta description, and title tag still matters. However, more importantly, it's how you use those keywords to answer questions individuals are genuinely asking.

As opposed to simply going into a stand-alone keyword like "hair color", enhance for expressions such as "ways to utilize hair color?" This will certainly assist you produce material that really matters to people.